Guide To Starting and Running A T Shirt
Actual T-Shirt Business Owners
Covering The Following Types of T-Shirt Business Areas
Screen Printing, Heat Press, Embroidery, Dye
Sublimination, Direct to Garment, Custom T-Shirt and Air
Brush Business Models
Starting A T Shirt Business.com
is run by a group of t-shirt business owners who have come
together to offer up their industry insight, business
plans, resources and contacts to those looking to start
their own t-shirt business without the confusion or
The T-Shirt business is essentially recession proof, and
those who have run them will tell you that whether the
economy is good or bad, the business will thrive.
There will always be a want and a need for custom
t-shirts, whether it's for school, work, play,
organizations or just people looking to customize their
own t-shirt, which is what makes this business one of the
most desirable and profitable niche textile industries
around the world.
Whether you have considered starting your own t-shirt
business or not, we can honestly state that we along with
any other t-shirt business owner you may have communicated
with that it is truly is a profitable venture for small
business entrepreneurs, not only because it's a proven
low-risk business model, but the fact that startup costs
are minimal yet profit margins high since you will be able
to purchase shirts, ink, equipment and accessories direct
from the manufacturer through our extensive list of
t-shirt industry dealer direct manufacturer contacts and
then sell your printed t-shirts retail either in bulk or
individually to the consumer.
The key to running any type of business in any industry is
that you minimize expenses and maximize profits through
rapid client and customer acquisition which is
accomplished through a mix of free, low cost and
co-operative advertising campaigns.
The truth is any one can start their own t-shirt business,
but without the proper marketing strategies and campaigns,
very few will know that your business exists.
As such, the goal of our site and featured guide is to
provide those looking to start their own t-shirt business
with the most up-to-date industry knowledge, resources,
contacts & tools to start their own commercially situated
or home t-shirt business, while assisting them to expose
their business to the masses not only locally, but
regionally, internationally or globally "if desired"
through free and proven aggressive creative marketing
Launching and maintaining a low cost or free advertising
campaign is the biggest part of your operation, which is
really the easiest once you get a campaign set up and
begin receiving calls and emails.
There are a plethora of effective marketing tools that
t-shirt business owners can use, such as setting up a web
site and promoting it for free, placing local classified
ads on and offline in your area, phone book listings,
flyers, and of course when you begin taking on new
clients, you will soon learn that Word of Mouth
advertising "referrals" will become a large part of your
new client acquisitions and a vital part of your marketing
Of course, the largest part of your initial advertising
campaign is the investment of your time in the development
of your advertising materials, such as business cards,
flyers, web site created and online classified ad copy.
Sites such as Craigs List offer a great place to advertise
your services, along with other sites listed in our guide.
For over two decades, we employed different business plans
and marketing tactics through trial and error methods, and
over the years developed a turnkey guide to starting a
t-shirt business without the uncertainty that naturally
comes along when launching a business.
Regardless of whether you are a newbie or not to this
business, we know that you will find our easy to follow
guide to starting and running your own t-shirt business
all that you need to jump into this business using real
world street savvy business strategies and tactics that
will get your phone ringing and email inquiries in your
When it comes to operating a t-shirt business, you must
decide what type of t-shirts you plan on making and
selling. There are different ways to make t-shirts
including screen printing, heat transfer, digital cut-out
printing, direct to garment printing, tie die, airbrush
and embroidered shirts.
The business model you choose will help you to determine
what type of t-shirts you will be looking to sell whether
it be individually or in bulk and where.
For starters, we would recommend the quick Screen Printing
method for new business startup owners. It's the
mainstream method that's used when making t-shirts.
With Automatic Presses, you will be able to quickly and
easily mass produce crisp high quality t-shirts as long as
you have the design to work with. You can generate
them through various computer graphics programs.
But you may not be looking to target organizations or
intend to mass produce t-shirts, rather, you may be
looking to create custom t-shirts for people out of your
home or at a small commercial location.
Depending how artistic you are, you may choose to sell
custom airbrushed t-shirts, tie dies or t-shirts with the
designs that are from a template or your own using a heat
transfer or direct to garment printing where just a
printer or small machine is required.
Automated Mass Product Screen Printing Machines can be
costly as they are the fastest and most efficient when
fulfilling a bulk order of shirts, but you can still mass
produce them on smaller or semi-automatic machines and
achieve the same result, but it may take double the time.
In our guide, you will find a list of web sites and direct
contact information to t-shirt industry liquidators that
sell used t-shirt making machines of all types at up to
85% off market price so you can always a way to get a
great deal and many of them offer in-house financing
should you need it.
Through our industry contacts, we have been able to get
Automated Presses for less than $500!
T-SHIRT MAKING PROCESS
Choosing a t-shirt making process for your business is one
of the most important decisions you'll make, although, you
can always change up the way you make them as you go and
take on more clients.
Many times the decision comes naturally as you begin
advertising and understanding the types of orders you
However, based off of our experience, it is the bulk
t-shirt orders that organizations and businesses place
that will be your bread and butter. We regularly
receive orders for hundreds of t-shirts and each one earns
us up to a $15 profit.
The key to running a successful t-shirt business is mass
produce high quality t-shirts that meet that customers
requirements. Above all, you want to make the entire
process as easy for you as possible. With the tried
and proven screen printing method, the best thing to do is
get a manual or automatic machine to do the work for you.
The only thing that you will need to is input the text or
design in your computer and create a test t-shirt.
If satisfactory, then you may mass produce the rest with
The great thing is the computer does all of the work.
If the client requires a design, you will simply get a
cheap template and work from that instead of designing
your own from scratch.
But do understand, you can have fun with your business and
you do not need to limit yourself or your business to one
type of t-shirt.
You can market your service locally through classifieds
sites on and offline, set up a web site and market your
business through various channels that we can describe in
You can fulfill orders online for people looking for
custom t-shirts, whether tie dye or computer generated.
Screen Print or Silkscreen "Most Common" Method:
This method involves using light sensitive and
film positive images to print on paper, wood, plastic
fabric and other materials. Once you place your
image "generated by computer or by hand" on a screen, ink
is then pushed through the screen using a squeegee.
The end is result is a sharp vibrant looking print, and
you can use multiple colors and depending on the equipment
you use, print multiple copies of your t-shirt using
automated, semi-automated or manual machines.
Direct to Garment "2nd Most Common" Method:
This is becoming a more popular t-shirt making method due
to it's ease of use and the improved t-shirt making
printers being manufactured.. This works just like a
regular printer connected to your computer. When
making a t-shirt through this method, you simply print out
the image or design on your screen onto a t-shirt fed
through a specialized
printer, similar to that of an ink-jet printer.
Using a high speed printer, this is truly an efficient
method of mass and custom t-shirt production.
Heat Transfer "3rd Most Common" Method:
The heat transfer t-shirt making process is the third most
common method. It is gaining in popularity to due to
advances in technology and is becoming a mainstream
t-shirt making method. This process involves the use
of heat to transfer the design or image from the surface
of the carrier "source" paper to the surface of t-shirt
using only a heat press.
Regardless of which t-shirt printing process you choose,
all can be used in the mass production of t-shirts for
business, charities, organizations and custom t-shirt
Please note that you do not need to spend thousands of
dollars in equipment. Start out small using a couple
of manual or semi-automated machines that can be picked up
for a pennies on the dollar through t-shirt industry
auctions, eBay, used merchandise dealers and the
classifieds. We provide a comprehensive list to them
within our eBook, so you all you have to do is contact
Also, when starting small, you will minimize risk and
maximize profits, and slowly gain new clients which will
bring repeat business.
But most importantly, you will soon learn that word of
mouth referrals will make up a large percentage of your
business as you grow so it's important to provide great
customer service and produce high quality t-shirts at a
Using our turnkey guide to starting and running a t-shirt
business, you will find everything you need to
successfully start and run your business efficiently.
From deciding whether you want to work out of a rented
space or your home, to registration, to equipment
purchasing to advertising, we provide our real world
industry knowledge and insight, enabling you to get into
this business with the tools and industry specific
education you need to succeed.
There are many marketing strategies that T-Shirt business
owners employ to attract new clientele. As any
t-shirt business owner will tell you, the key to success
is image and exposure, not how big of an operation you run
or how many machines or computers you have.
Using our guide, you will learn how to quickly snap up new
clientele using an array of free and low cost, turnkey
marketing methods that we have used for decades.
Below, you will find just a few of the marketing
strategies that really do work. There are over 100 +
listed in our guide.
1.) Co-Operative business to business advertising
agreements - where you exchange ads and ad
space with another business. It does not matter if
they are in the same industry as you or not because the
key is to gain public attention. This is a very
beneficial form of advertising because no advertising
dollars are exchanged so it's a win-win situation.
2.) Yellow Page Listing - Listing
your business, not matter how small or large is one of the
best ways to begin acquiring new clients. The
majority of people still use the local yellow pages to
find what they're looking for.
3.) On and Offline Classified Advertising -
Placing free online ads will help you gain immediate
exposure and get the phone ringing. Local newspaper,
along with large classified ad sites such as eBay
classifieds and Craigs List are both good. Simply
place a text ad with images or simply a custom image based
ad and you're in business.
4.) Pay-Per Inquiry or Pay Per Lead -
PPI or PPL is one of our favorite advertising methods.
What you can do is contact local radio and T.V. stations
to inquiry about unallocated "unsold" t.v. advertising
time slots. What they will do is set up a 1-800
number for their listeners or viewers to call to inquire.
You'll then pay for only qualified leads which are typical
less than $5 per call. It's almost like
Pay-Per-Click services that Search Engines offer.
You only pay for the visitors or inquiries you receive.
5.) Web Site Development and Advertising -
We can't leave this one out. In technology
based society, it really is recommended that you build a
web site so that not only people searching online can find
a t-shirt business, but also a place where your current
clientele can contact you. At your web site, you may
offer live chat, form based email, and list all of your
pertinent contact information. You'll then be able
to list your web site on all of your advertising material.
To drive traffic to your web site, consider placing
advertisements on local classified ad sites for FREE and
provide your web site address so they can click on to
visit your web page. Our experience has been that
most people would rather email than call when they
initially do business.
Please note that we have compiled a list of over 100 +
FREE / LOW COST advertising methods for new t-shirt
business owners which will prove to be essential when
looking to gain exposure while getting the phone to ring
and new email sales inquiries.
If you're going to be producing custom t-shirts in bulk,
then you will need an machine that can make the process
easier. Depending on the volume of t-shirts
you're looking to produce, a manual, semi-automatic or
fully automated t-shirt press will be needed.
However, there are numerous sources online and through
direct contacts at manufacturing facilities domestically
and abroad that provide semi and fully automatic heat
presses and screen printing equipment for less than $300.
Again, depending on the type of business model you choose
and type of t-shirts you're looking to produce, some
equipment will be necessary, however we provide all of the
industry contacts, wholesale directories and contact
information to purchase them below market price.
We also list dozens of forums and web sites where you can
instantly buy or bid on t-shirt presses for a fraction of
their value from businesses that are liquidating equipment
and semi-new machines that individuals are looking to sell
or trade for anything of value.
So, regardless of whether you have money to purchase the
initial equipment need for your business, whether it be
computer equipment, t-shirt presses or printers, we list
hundreds of sources that you can buy or barter for
machines at a fraction of their value.